I’m continuously tired of people constantly doing things

My pet peeve word right now is constantly. It’s followed closely by continuously. Short of breathing, there are few things people do constantly. I know it’s hyperbole. It’s also common enough to be annoying.

I find this most annoying when organizations do it because it seems disingenuous. Companies aren’t constantly making changes to their software. Professional firms aren’t continually scanning the landscape for the newest big idea. They may be regularly updating or frequently scanning, but constantly? continuously?

This continuous march of constantly is now having the opposite effect. If someone says they constantly do something, I assume they did it once. Maybe they thought really hard about doing it one time, but now they want to do is talk about it.

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